| Lecture
# |
Subject Title |
| Week
1: |
Business Analysis |
| Presenter: |
Rajan Kamath, MBA, PhD |
| 1 |
Introduction to SWOT |
| 2 |
Resource Strength Categories |
| 3 |
Evaluating Resource Strengths |
| 4 |
Gaining and Sustaining a
Competitive Advantage |
| 5 |
Sustainability |
| 6 |
Firm- and Industry-Level Factors of
Competitive Advantage |
| 7 |
Analyzing the Competition |
| 8 |
Competitive Strength Assessment:
Unweighted |
| 9 |
Competitive Strength Assessment:
Weighted |
| Week
2: |
Business Strategy |
| Presenter: |
James H. Davis, MEd,
MBA, PhD |
| 10 |
Strategic Planning: Part 1 |
| 11 |
Strategic Planning: Part 2 |
| 12 |
Strategic Planning: Part 3 |
| 13 |
Strategy Formulation: Part 1 |
| 14 |
Strategy Formulation: Part 2 |
| 15 |
Strategy Formulation: Part 3 |
| 16 |
The Strategic Plan: Part 1 |
| 17 |
The Strategic Plan: Part 2 |
| 18 |
Tactics and Implementation: Part 1 |
| 19 |
Tactics and Implementation: Part 2 |
| 20 |
Tactics and Implementation: Part 3 |
| 21 |
The Perfect Pitch: Part 1 |
| 22 |
The Perfect Pitch: Part 2 |
| 23 |
The Perfect Pitch: Part 3 |
| Week
3: |
Business Ethics |
| Presenter: |
Joe Holt, JD |
| 24 |
Introduction to Business Ethics |
| 25 |
Ethics of Business: Personal Core
Values |
| 26 |
Four Cardinal Virtues as Pillars of
Moral Character |
| 27 |
Living in Moral Alignment |
| 28 |
Aligning Employee and
Organizational Values |
| 29 |
Guiding Views of Success |
| 30 |
Positive Side of Ethics |
| Week
4: |
Corporate Social
Responsibility |
| Presenter: |
Joe Holt, JD |
| 31 |
Introduction to Corporate Social
Responsibility: Part 1 |
| 32 |
Introduction to Corporate Social
Responsibility: Part 2 |
| 33 |
Purpose of a Business |
| 34 |
Stakeholder Management |
| 35 |
Models of CSR: Part 1 |
| 36 |
Models of CSR: Part 2 |
| 37 |
Comprehensive Models of Corporate
Citizenship |
| 38 |
Strategic CSR |
| Week
5: |
Economic Value Added |
| Presenter: |
John A. Halloran,
MBA, PhD |
| 39 |
Economic Value Added |
| 40 |
EVA Variables |
| 41 |
EVA for Beta Manufacturing |
| 42 |
Alternate EVA Formats |
| Week
6: |
Economic Value Added
(continued) |
| Presenter: |
John A. Halloran,
MBA, PhD |
| 43 |
The Estimation of EVA Variables |
| 44 |
The Interpretation of Beta |
| 45 |
EVA Exercise: Introduction |
| 46 |
EVA Exercise: Conclusion |
| Week
7: |
Three-Circles Model |
| Presenter: |
Joel E. Urbany, MA,
PhD |
| 47 |
Three Circles: Introduction |
| 48 |
Strategic Mistakes |
| 49 |
Competitive Positioning |
| 50 |
Customers |
| 51 |
Reasons and Values |
| Week
8: |
Three-Circles Model
(continued) |
| Presenter: |
Joel E. Urbany, MA,
PhD |
| 52 |
Three-Circle Model Outside View:
Part 1 |
| 53 |
Three-Circle Model Outside View:
Part 2 |
| 54 |
Three-Circle Model Outside View:
Part 3 |
| 55 |
Three-Circle Model Outside View:
Part 4 |
| 56 |
Three-Circle Model Inside View |
| 57 |
10 Steps |
| 58 |
Three-Circle Model: Wrap-Up |