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Principles of Leading Transformational Nonprofits Syllabus

Lecture # Subject Title
Week 1: Evaluation of U.S. Nonprofit Sector
Presenter: Marc Hardy, PhD
1 Course Introduction
2 History of Philanthropy and Charity: 1600s–1800s
3 History of Philanthropy and Charity: Late 1700s–Early 1900s
4 History of Philanthropy and Charity: Late 1800s–Mid 1900s
5 History of Philanthropy and Charity: Mid-Late 1900s
Week 2: Leadership Styles
Presenter: Theresa Ricke-Kiely, PhD
6 Introduction to Leadership
7 Leadership and Communication Styles
8 Historical Leadership Approaches
9 Style Leadership
10 Transactional Leadership
11 Transformational Leadership
12 Kouzes and Posner Transformational Leadership Approach
13 Leadership Development: How to Strengthen Your Leadership Style
Week 3: Creating a Philanthropic Culture
Presenter: Jimmie R. Alford, LLD, LHD
14 Giving Trends
15 Managing the Success
16 Donor Motivation
17 Asking for the Gift and Migrating Donors
Presenter: Thomas J. Harvey, MS
18 Historical and Philosophical Factors in the Development of the Nonprofit Sector
19 The Nonprofit Sector vs. the Governmental and For-Profit Sectors
20 Challenges in Naming the Nonprofit Sector
21 Strengths and Weaknesses of the Nonprofit Sector
Week 4: Marketing for Nonprofits
Presenter: Joe Urbany, PhD
22 Defining Marketing
23 The Marketing Plan and Segmentation, Testing, and Positioning (STP)
24 The Four Ps
25 Financials and Metrics
Presenter: Don Schindler
26 Digital Marketing Strategy Redefined: Search Engines and Social Media
27 Social Media Strategy: Goals and Governance
28 Social Media Strategy: Education and Execution
29 Social Media Strategy: Measurement and Adjustment
Week 5: Program and Organizational Evaluation
Presenter: Laura Littlepage
30 Introduction to Program Evaluation
31 Stakeholders and the Program Description
32 Logic Models
33 Indicators, Outcomes, and Literature Research
34 Experimental Methods and Conceptualization
35 Collecting Data and Constructing Surveys
36 Focus Groups and Analyzing and Presenting Data
37 The Evaluation Report and Ethical Issues
Week 6: Introduction to Nonprofit Advocacy and Social Enterprises
Presenter: David Kiely
38 Introduction to Advocacy
39 Effective Lobbying
40 Tips for Effective Lobbying
41 Rule Making
42 The Basics of Nonprofits and Social Enterprises
43 The Board, Corporate Structures, and Ventures of Social Enterprises
44 Market Research and the Business Plan
45 Elements of a Successful Business Plan
Week 7: Nonprofit Law and Writing the Grant Proposal
Presenter: Lloyd Hitoshi Mayer
46 State Law Legal Forms
47 Tax-Exempt Status
48 Benefits of Section 501(c)(3) Status
49 Limits of Section 501(c)(3) Status
Presenter: Marc Hardy, PhD
50 Grant Proposal Writing: Preparing
51 Grant Proposal Writing: Funding
52 Grant Proposal Writing: Creating a Narrative
53 Grant Proposal Writing: After Submitting
Week 8: Budgeting, Finance, and the Strategic Plan
Presenter: Ed Hums
54 Accounting Terminology
55 Accounting Principles and Concepts
56 Types of Accounting and Accounting Equation
57 Basics of Financial Statements
Presenter: John George Michel, BA, MA, PhD
58 Introduction to Strategic Planning
59 Strategic Planning: Vision and Mission
60 Strategic Planning: Situation Assessment
61 Strategic Planning: Priorities, Initiatives, and the Plan
Presenter: Marc Hardy, PhD
62 Course Conclusion