Register Now
Classroom Login
Call Now
Call Now 855-300-1475

Syllabus


Lecture # Subject Title
Week 1: Business Analysis
Presenter: Rajan Kamath, MBA, PhD
1 Introduction to SWOT
2 Resource Strength Categories
3 Evaluating Resource Strengths
4 Gaining and Sustaining a Competitive Advantage
5 Sustainability
6 Firm- and Industry-Level Factors of Competitive Advantage
7 Analyzing the Competition
8 Competitive Strength Assessment: Unweighted
9 Competitive Strength Assessment: Weighted
Week 2: Business Strategy
Presenter: James H. Davis, MEd, MBA, PhD
10 Strategic Planning: Part 1
11 Strategic Planning: Part 2
12 Strategic Planning: Part 3
13 Strategy Formulation: Part 1
14 Strategy Formulation: Part 2
15 Strategy Formulation: Part 3
16 The Strategic Plan: Part 1
17 The Strategic Plan: Part 2
18 Tactics and Implementation: Part 1
19 Tactics and Implementation: Part 2
20 Tactics and Implementation: Part 3
21 The Perfect Pitch: Part 1
22 The Perfect Pitch: Part 2
23 The Perfect Pitch: Part 3
Week 3: Business Ethics
Presenter: Joe Holt, JD
24 Introduction to Business Ethics
25 Ethics of Business: Personal Core Values
26 Four Cardinal Virtues as Pillars of Moral Character
27 Living in Moral Alignment
28 Aligning Employee and Organizational Values
29 Guiding Views of Success
30 Positive Side of Ethics
Week 4: Corporate Social Responsibility
Presenter: Joe Holt, JD
31 Introduction to Corporate Social Responsibility: Part 1
32 Introduction to Corporate Social Responsibility: Part 2
33 Purpose of a Business
34 Stakeholder Management
35 Models of CSR: Part 1
36 Models of CSR: Part 2
37 Comprehensive Models of Corporate Citizenship
38 Strategic CSR
Week 5: Economic Value Added
Presenter: John A. Halloran, MBA, PhD
39 Economic Value Added
40 EVA Variables
41 EVA for Beta Manufacturing
42 Alternate EVA Formats
Week 6: Economic Value Added (continued)
Presenter: John A. Halloran, MBA, PhD
43 The Estimation of EVA Variables
44 The Interpretation of Beta
45 EVA Exercise: Introduction
46 EVA Exercise: Conclusion
Week 7: Three-Circles Model
Presenter: Joel E. Urbany, MA, PhD
47 Three Circles: Introduction
48 Strategic Mistakes
49 Competitive Positioning
50 Customers
51 Reasons and Values
Week 8: Three-Circles Model (continued)
Presenter: Joel E. Urbany, MA, PhD
52 Three-Circle Model Outside View: Part 1
53 Three-Circle Model Outside View: Part 2
54 Three-Circle Model Outside View: Part 3
55 Three-Circle Model Outside View: Part 4
56 Three-Circle Model Inside View
57 10 Steps
58 Three-Circle Model: Wrap-Up