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Syllabus


Lecture # Subject Title
Presenter: Mark Germano, MS, MBA
Week 1: Philanthropic Trends
1 Welcome & Introduction
2 Philanthropic Trends—Part 1
3 Philanthropic Trends—Part 2
Presenter: Mark Germano, MS, MBA
Week 2: Marketing and Your Agency's Story
4 Agency Branding, Marketing, and the Power of Your Story
5 Branding, Strategy, and Tactics
6 The Importance of Your Agency's Story
7 Creating Your Story
Presenter: Mark Germano, MS, MBA
Week 3: Transactional Fundraising
8 Transactional Fundraising
9 The Sticky Message
10 Making Your Event a Meaningful Experience
Presenter: Mark Germano, MS, MBA
Week 4: Transformational Donors
11 The Power of Individual Giving
12 What Must Be in Place?
13 Setting the Stage
14 The Transformational Process
15 It Feels Different...
16 Volunteers in Stewardship
Presenter: Mark Germano, MS, MBA
Week 5: Making the Ask
17 Making the Ask
18 High Net Worth Household
19 Planned Gifts – The Ultimate Gift
20 Bequest Donor Traits
Presenter: Mark Germano, MS, MBA
Week 6: Donor Success in the Digital Age
21 Donors in the Digital Age
22 Publicly Available Data
23 The Bureau of Labor Statistics
Presenter: Mark Germano, MS, MBA
Week 7: Organizational Success
24 The Success Formula
25 Records, Record, Records
26 Ingredients for Organizational Success
27 Steps to Success
Presenter: Mark Germano, MS, MBA
Week 8: The Emerging Trends of Philanthropy
28 Philanthropic Analysis
29 Philanthropic Debrief
30 Conclusion