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Fundraising & Grant Strategies Syllabus


Lecture # Subject Title
Week 1: Philanthropic Trends
Presenter: Mark Germano, MS, MBA
1 Welcome & Introduction
2 Philanthropic Trends—Part 1
3 Philanthropic Trends—Part 2
Week 2: Your Agency’s Story & Transactional Fundraising
Presenter: Mark Germano, MS, MBA
4 Agency Branding, Marketing, and the Power of Your Story
5 Branding, Strategy, and Tactics
6 The Importance of Your Agency's Story
7 Creating Your Story
8 Transactional Fundraising
9 The Sticky Message
10 Making Your Event a Meaningful Experience
Week 3: Transformational Donors
Presenter: Mark Germano, MS, MBA
11 The Power of Individual Giving
12 What Must Be in Place?
13 Setting the Stage
14 The Transformational Process
15 It Feels Different...
16 Volunteers in Stewardship
Week 4: Making the Ask
Presenter: Mark Germano, MS, MBA
17 Making the Ask
18 High Net Worth Household
19 Planned Gifts – The Ultimate Gift
20 Bequest Donor Traits
Week 5: Donor Success in the Digital Age
Presenter: Mark Germano, MS, MBA
21 Donors in the Digital Age
22 Publicly Available Data
23 The Bureau of Labor Statistics
Week 6: Organizational Success
Presenter: Mark Germano, MS, MBA
24 The Success Formula
25 Records, Record, Records
26 Ingredients for Organizational Success
27 Steps to Success
Week 7: Grant Proposal Preparation
Presenter: Marc Hardy, PhD
28 Preparing for the Proposal
29 Types of Foundations—Part 1
30 Types of Foundations—Part 2
31 Government Grants and Lesser-Known Funders
32 Identifying Potential Funders—Part 1
33 Identifying Potential Funders—Part 2
34 Your Relationship With the Funder and Organizational Involvement
Week 8: Grant Proposal Writing
Presenter: Marc Hardy, PhD
35 Developing the Case Statement and Defining the Community Need—Part 1
36 Developing the Case Statement and Defining the Community Need—Part 2
37 Developing the Needs Statement, Solution, and Program Explanation
38 Developing Additional Components of a Successful Grant Proposal
39 Proposing the Solution and Creating a Logic Model
40 Final Reminders and Tips
41 The Dos and Don'ts of the Written Proposal
42 What To Do After Proposal Submission
43 Course Conclusion