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Principles of Leading Transformational Nonprofits Syllabus


Lecture # Subject Title
Week 1: History of Philanthropy and the Nonprofit Sector
Presenter: Marc Hardy, PhD
1 Course Introduction
2 History of Philanthropy and Charity: 1600s–1800s
3 History of Philanthropy and Charity: Late 1700s–Early 1900s
4 History of Philanthropy and Charity: Late 1800s–Mid 1900s
5 History of Philanthropy and Charity: Mid-Late 1900s
Week 2: Leadership Styles
Presenter: Theresa Ricke-Kiely, PhD
6 Introduction to Leadership
7 Leadership and Communication Styles
8 Historical Leadership Approaches
9 Style Leadership
10 Transactional Leadership
11 Transformational Leadership
12 Kouzes and Posner Transformational Leadership Approach
13 Leadership Development: How to Strengthen Your Leadership Style
Week 3: Creating a Philanthropic Culture
Presenter: Mark Germano, MS, MBA
14 Giving Trends: Part A
15 Giving Trends: Part B
16 Givng Trends: Part C
17 Managing for Success: Part A
18 Managing for Success: Part B
19 Donor Motivation: Part A
20 Donor Motivation: Part B
21 Donor Motivation: Part C
22 Making the Ask: Part A
23 Making the Ask: Part B
Presenter: Thomas J. Harvey, MS
24 Historical and Philosophical Factors in the Development of the Nonprofit Sector
25 The Nonprofit Sector vs. the Governmental and For-Profit Sectors
26 Challenges in Naming the Nonprofit Sector
27 Strengths and Weaknesses of the Nonprofit Sector
Week 4: Marketing for Nonprofits
Presenter: Joe Urbany, PhD
28 Defining Marketing
29 The Marketing Plan and Segmentation, Testing, and Positioning (STP)
30 The Four Ps
31 Financials and Metrics
Presenter: Don Schindler, MA
32 Digital Marketing Strategy Redefined: Search Engines and Social Media
33 Social Media Strategy: Goals and Governance
34 Social Media Strategy: Education and Execution
35 Social Media Strategy: Measurement and Adjustment
Week 5: Program and Organizational Evaluation
Presenter: Laura Littlepage, MPA
36 Introduction to Program Evaluation
37 Stakeholders and the Program Description
38 Logic Models
39 Indicators, Outcomes, and Literature Research
40 Experimental Methods and Conceptualization
41 Collecting Data and Constructing Surveys
42 Focus Groups and Analyzing and Presenting Data
43 The Evaluation Report and Ethical Issues
Week 6: Introduction to Nonprofit Advocacy and Social Enterprises
Presenter: David Kiely, MDiv
44 Introduction to Advocacy
45 Effective Lobbying
46 Tips for Effective Lobbying
47 Rule Making
48 The Basics of Nonprofits and Social Enterprises
49 The Board, Corporate Structures, and Ventures of Social Enterprises
50 Market Research and the Business Plan
51 Elements of a Successful Business Plan
Week 7: Nonprofit Law and Writing the Grant Proposal
Presenter: Lloyd Mayer, JD
52 State Law Legal Forms
53 Tax-Exempt Status
54 Benefits of Section 501(c)(3) Status
55 Limits of Section 501(c)(3) Status
Presenter: Marc Hardy, PhD
56 Grant Proposal Writing: Preparing
57 Grant Proposal Writing: Funding
58 Grant Proposal Writing: Creating a Narrative
59 Grant Proposal Writing: After Submitting
Week 8: Budgeting, Finance, and the Strategic Plan
Presenter: Ed Hums, MBA, MSBA, CPA
60 Accounting Terminology
61 Accounting Principles and Concepts
62 Types of Accounting and Accounting Equation
63 Basics of Financial Statements
Presenter: John Michel, PhD
64 Introduction to Strategic Planning
65 Strategic Planning: Vision and Mission
66 Strategic Planning: Situation Assessment
67 Strategic Planning: Priorities, Initiatives, and the Plan
Presenter: Marc Hardy, PhD
68 Course Conclusion